Delta Air Lines is the official airlines of the Seattle Seahawks. In 2018, we asked promising rookie punter, Michael Dickson, to be part of the Delta 12status social promotion. Delta 12Status allows members to board early and earn Delta Skymiles for every passing yard the team throws throughout the season.
The spot ran on Delta social channels, the Seahawk’s own social channels as well as the player’s own channels. To date, it has outperformed all other spots since the inception of Delta 12Status three years ago.
Three spots, one-day shoot, on location at an active airport—the Seattle-Tacoma International Airport.